// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration'); // Other // fbq('track', 'Other'); Web Development | BrandSpin

Web Development

What Makes a Great Website?

A website is an extension of your business and your brand. It’s said that the average user spends approximately 8 seconds on a webpage before deciding to stay or move on. That’s only 8 seconds to make an incredible first impression! Our team has spent their careers perfecting the key elements to building a great website. Here are some of the key factors that come into play:

1. Usability

Usability is one of the key factors to a successful and memorable website. A good website will be functional, practical, and easy to navigate. Key information should be placed in easy to find areas, and information should flow easily from page to page. The idea is to get an idea across to your users quickly and efficiently, while creating a pleasing visual environment.

Our web development experts design each and every site with your users in mind.

2. Content

“Less is more” is a phrase you’ll hear often. When creating content for your website, ask yourself these questions: Who is my target demographic? What key information will they be looking for? Is this something that will grab attention and keep it?

While it may seem like a great idea to provide as much information as possible, often users are intimidated by large sections of text and simply skim past it. Generally the best way to increase user engagement is to provide a summary of your idea, with an option to learn more.

Still not sure? Ask us about our web content and copywriting services!

3. Layout & Structure

Does your website grab attention? Does it engage users? Does it flow?

A well structured website will help you promote key information quickly and effectively, turning those leads into sales.

4. Design

Design can make or break a sale. Not only does your site have to function well, but it also needs to visually represent you in the most effective way possible. If your website seems out of date, customers may question the quality of your products or services. This is achieved through effective branding, strong graphics and a sense of creativity.

Our web and design teams work closely to develop an effective balance between design and functionality.

What are you waiting for?
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